Define the target
Begin with the user, environment, market and commercial objective.
About the company
A footwear manufacturer in Huai'an, China.
Huai'an Aiyida Shoes Co., Ltd. was established in 2010. Sole & Stitch is our customer-facing identity for international custom-footwear projects.
Our focus
Functional footwear for wet and outdoor conditions.
Our product direction centers on waterproof boots, rubber footwear, neoprene styles, water shoes and related outdoor, work, fishing and marine applications.
We work with overseas importers, distributors, private-label brands and procurement teams that need products developed around a defined market requirement rather than a generic retail catalogue.
2010Year established
Huai'anJiangsu, China
B2BCustom & private-label focus
How we present capability
Specific where facts are confirmed. Open where the brief decides.
We do not publish one fixed MOQ, lead time or price for every style. Those terms depend on the product construction, materials, branding, packaging, quantity and destination.
We also avoid presenting certifications, machinery or performance claims without the relevant documentation and product context. Buyers can request the information needed for their own program during the technical discussion.
Working principles
Built for clearer B2B decisions.
Our role is to help turn a market need into a footwear specification that both sides can review, price and coordinate.
Track decisions
Keep materials, colors, components, branding and packaging tied to one agreed brief.
Confirm before promising
Assess timing, quantity and pricing after the product direction is understood.